Who operates this website
This website is operated by Anthony Mercer, trading as MW-STUDIOS.
For privacy questions or requests, email info@mw-studios.com.
Information MW-STUDIOS collects
MW-STUDIOS may collect and use:
- information you provide when you contact MW-STUDIOS by email, including your name, email address, organisation, project details and any other information you choose to send;
- technical information produced when you use the website, such as IP address, device and browser information, pages visited and interactions with the site;
- Analytics information, but only if you consent to Analytics cookies; and
- information generated when you choose to load or play an embedded YouTube video.
The website does not use a contact form and does not knowingly collect special-category personal information through the website. Please do not send sensitive personal information unless it is necessary for your enquiry.
How and why information is used
MW-STUDIOS uses personal information to:
- respond to enquiries and discuss potential projects;
- prepare proposals and take steps requested before entering into a contract;
- provide agreed services and manage client relationships;
- maintain the security and operation of the website;
- understand how the website is used and improve its content, where you have consented to Analytics; and
- meet legal, accounting and regulatory obligations.
Depending on the circumstances, the lawful basis will be taking steps at your request before entering into a contract, performing a contract, complying with a legal obligation, pursuing legitimate business interests, or your consent. Where processing relies on consent, you may withdraw it at any time.
Cookies and similar technologies
The website may use strictly necessary technologies required for security, operation and remembering your privacy choices. These do not require consent.
With your permission, the website also uses Google Analytics to understand how visitors use the site. Analytics will not load unless you accept Analytics cookies.
The website may contain YouTube videos. Embedded players will use YouTube's privacy-enhanced mode and will not load until you choose to allow video content or activate a video. Loading or playing a video may allow Google or YouTube to receive technical and usage information and set cookies or similar technologies.
You can accept or reject optional categories separately and change or withdraw your choices at any time using the Cookie settings link in the website footer. Rejecting optional cookies will not prevent you from viewing the main website content.
Sharing information
Personal information may be shared only where necessary with service providers supporting the website and business, including:
- the website hosting provider;
- Google, for consented Google Analytics and YouTube video services;
- email and business software providers; and
- professional advisers or public authorities where required by law.
These organisations may process information on behalf of MW-STUDIOS or as independent controllers under their own privacy terms. Personal information is not sold.
Some providers may process information outside the UK. Where this happens, MW-STUDIOS will rely on the safeguards required by UK data-protection law or on the provider's approved transfer arrangements.
How long information is kept
- General enquiries that do not become client work will normally be retained for up to 24 months after the last meaningful contact.
- Client, proposal, contract, invoice and transaction records may be retained for up to six years after the end of the relevant relationship, or longer where the law requires it.
- Analytics information will be retained according to the retention settings configured in Google Analytics.
- Hosting and security logs will be retained in line with the confirmed hosting provider's operational and security settings.
Information may be deleted sooner when it is no longer needed, or kept longer where necessary to establish, exercise or defend legal claims.
Your rights
Depending on the circumstances, you may have the right to:
- ask for access to your personal information;
- ask for inaccurate information to be corrected;
- ask for information to be deleted;
- restrict or object to the way information is used;
- receive certain information in a portable format; and
- withdraw consent where consent is the lawful basis.
To make a request, email info@mw-studios.com. MW-STUDIOS may need to confirm your identity before responding.
If you are unhappy with how your information is handled, please contact MW-STUDIOS first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Security
Reasonable technical and organisational measures are used to protect personal information. No internet or email service can be guaranteed completely secure, so please take care when deciding what information to send by email.
External links
The website may link to third-party websites. MW-STUDIOS is not responsible for their content, security or privacy practices. Please review the privacy information provided by those services.
Changes to this notice
This notice may be updated when the website, its service providers or legal requirements change. The latest version will always appear on this page with its revision date.
Website and copyright information
Unless otherwise stated, the text, design, graphics, images, animation, video and other original material on this website are owned by Anthony Mercer trading as MW-STUDIOS or are displayed with the relevant permission.
The material may not be copied, republished, distributed, altered or used commercially without prior written permission, except where permitted by law. Client names, logos, trademarks and third-party materials remain the property of their respective owners.
The website presents selected creative work for information and portfolio purposes. While reasonable care is taken over its content, MW-STUDIOS does not guarantee that every item will always be complete, current or free from error. Nothing on the website constitutes a binding offer or creates a client relationship. Project scope, fees, timings, usage rights and other terms are agreed separately in writing.
For permission requests or website queries, email info@mw-studios.com.