Case Study 03 / Campaign & Launch
Product Launch
& Creative Direction
A complete creative rollout - taking a wellness product range from identity and packaging through to campaign, digital and sales assets.
Scroll to exploreTHE PROJECT
A coherent identity built to move from idea to market.
The visual material developed for the launch began with a hero product and expanded into a wider family of formats. The work connected brand identity, packaging, product graphics, campaign imagery, social content and sales collateral as one recognisable system.
The focus was practical as well as visual: every asset needed to support a real stage of the rollout, communicate clearly to its audience and remain consistent as the range grew.
BRAND IN MOTION
A launch identity designed to move.
The animated logo reveal gave the new identity an active digital expression for campaign launches, presentations and social content. Its original square composition is shown intact here, without cropping.
IDENTITY & PACKAGING / 01
A launch system designed to grow with the range.
A clean wordmark and restrained visual language established the foundation. Packaging balanced creative distinction with product clarity and compliance, then extended consistently across oils, topical cream, gummies and supporting formats.
CAMPAIGN ASSETS / 02
The identity carried into digital motion and content.
Social posts, launch graphics and adaptable campaign templates translated the product system into an active digital presence. The work kept the brand recognisable while giving individual messages enough energy and variation for ongoing use.
COMMERCIAL ROLLOUT / 03
Creative direction across every customer-facing format.
The completed rollout covered the brand identity, packaging and product design, website and social assets, wholesale decks, pricing documents, affiliate guides and launch collateral.
By directing the work as one connected system, MW-STUDIOS maintained consistency across creative development, production and delivery - giving the client a practical body of assets ready for launch and continued growth.